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Increasing Challenges Facing Branded Consumer Goods Manufacturers

June 23, 2009

Analysis of:Is Wal-Mart onto something? | www.homechannelnews.com

Brand goodwill and brand perceived value drive the sales and profits for many Fortune 500 consumer goods manufacturing companies as well as thousands of other consumer goods manufacturers. These manufacturer's brands are under siege by retailers and wholesalers throughout the distribution channel. There is not a major retailer or wholesaler in the USA who does not incorporate their own private label brand program as part of their overall sales and marketing strategy. The bottom line is that retailer and wholesaler private brand sales grow at the expense of the consumer goods manufacturer's brands, costing the manufacturers sales and profits and reduced brand equity. There are several strategies that branded consumer goods manufacturers can employ to address the challenges to their brands. Without effective strategies to address these challenges, brand name manufacturers face tough times in the years ahead.

Why Your Customers Don't Want Your Brand

May 15, 2008

Analysis of:Not Your Grandma's Private Label | www.privatelabelbuyer.com

Retailers of just about any type of product are looking to reenergize their own private labels. They do not want to compete head to head on the exact same national brands offered throughout retail. They view private labels as a way to build store loyalty, increase profits and reduce pressures to always have the lowest price on national brands offered by all of their competitors.

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