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Ronald the Educator

June 3, 2011

Analysis of:McDonald's under pressure to fire Ronald | online.wsj.com

Ronald McDonald is an Icon non necessarily associated with junk food.Parents are responsible for a correct dietary education but McDonald can help and thus avoid to be seen as a negative symbol of communication using a clown to lure kids to buy happy meals.

JD Sports facing the continent

October 7, 2009

Analysis of:JD Sports eyes more European acquisitions | www.ft.com

It seems there is a space for consolidation of sportswear retailing in Europe. The questions are where to focus and is the concept ready to be exported?

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