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Success Riding on a Balloon Flight

June 1, 2009

Analysis of:Disney's Hopes Are High for 'Up' | online.wsj.com

A successful Disney or Pixar animated film has huge implications on the company beyond the Studios. Disney is banking on a 10th hit from Pixar to help drive sales to other owned entities that add to the bottom line. Like Lion King and Beauty & the Beast, box office ticket sales are only the beginning.

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