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Follow the Money and Ignore the Rest

May 5, 2011

Analysis of:8 in 10 Won’t Pay for Online Daily Newspaper | www.marketingcharts.com

If people don't want to pay for real news then let them read infomercials. Those that want real news know the difference and will pay for it because they find value in it. Find those people and focus only on them. Ignore the rest.

SaaS Offers Three Benefits for Tough Economic Times

January 19, 2009

Analysis of:In a down economy, SaaS revenues rise | www.computerworld.com

SaaS offers three benefits that make it very attractive in these times: 1) No Capital Expense; 2) Variable Cost; and 3) Scalability. These benefits are tailor made to address the challenges businesses face now. We are undergoing major changes in national and global economies and at the same time there is also rapid advances in technology. Companies need to try out new business ventures and products to see which ones work and they need ways to manage the risks inherent in doing this. SaaS is part of how they can manage that risk.

Misplaced Emphasis on Quality and Low Cost

January 16, 2009

Analysis of:Motorola to cut 4,000 additional jobs | www.businessstandard.com

Motorola cuts are falling most heavily on their once large and successful mobile phone business. Motorola focused on engineering for high product quality and efficient manufacturing process to deliver low unit prices. But having the highest quality products at the lowest price points did not save them because they did not respond to other more important customer desires. Competitors like Nokia, RIM/Blackberry, and Apple iPhone focused on being very responsive to evolving customer desires. Even though their products were often more expensive and often less well built and less reliable, yet these competitors steadily eroded Motorola market share in the mobile phone markets around the world.

The Best Operating Systems Build on What Users Already Know

January 16, 2009

Analysis of:Vista trumped by its sequel, Windows 7 | weblog.infoworld.com

People want to use computers to do things that are valuable to them. There is no value in time spent trying to figure out how to use a new operating system if existing operating systems already do the things people want to do. Thus the value and customer acceptance of a new operating systems is inversely related to the time it takes customers to learn to use a new operating system. By arbitrarily changing screen layouts, commands, and key words, Microsoft Vista and Windows 7 are destroying years worth of learning accumulated by customers who have been using the earlier Windows operating systems. There are more respectful ways for Microsoft to introduce the new features offered by Vista/Windows 7. These features can be incorporated using the already well known screen layouts, command structures and operating procedures that Windows users have learned.

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