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Capital One Will Drive Credit Card Industry Reinvention

June 12, 2009

Analysis of:Capital One Looks to Adapt to Credit Card Laws | www.washingtonpost.com

Capital One's industry success has been driven by superior analytics and appropriately targeted marketing. Identifying the right products for the right consumers has long been a strength of the organization. The CARD Act of 2009 is going to hamper those issuers who are less adept at product definition and mass customization, forcing them to rely on "one size fits all" tactics. The inability of many card industry competitors to thoroughly understand customer behavioral attributes and purchase patterns will support Capital One's continued investment into leading analysis tools and techniques. The ongoing dominance in data management by Capital One will continue to drive change to the industry by appropriately re-defining its products and messages to meet the requirements of an ever demanding consumer population.

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