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The R(E)volution of Online Advertising

September 5, 2009

Analysis of:Research Shows Online Advertising on Par with TV Advertising in Growing Retail Sales | www.comscore.com

As web use becomes ever more convenient, consumers will continue to spend more time online and will look for brand propositions that deliver entertainment, service and convenience. Brands that understand the importance of a consistent two-way relationship and have the crucial business processes in place, will benefit from a trading environment that brings them as close to their customers as a medieval merchant once was.

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