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The Case For Kindle DX as Textbook Platform

May 18, 2009

Analysis of:Amazon.com Said to Be Releasing New Version of Kindle (Update1) | www.bloomberg.com

When Jeff Bezos unveiled the Kindle DX last week at Pace University, the hoopla was abut the new Kindle being a solution to textbooks. Why are Textbook Publishers eager to experiment with the Kindle DX? There are essently three main strategies the textbook companies want to explore: 1. They want to sell direct to students, bypassing the bookstore. This gives the a direct tie to the end user, and cuts out bookstor distribution and discounts to those sellers. 2. They want to eliminate the used book market for print textbooks by providing a license for a digital version that is locked into the Kindle. Used books account for almost 40% of annual textbook sales. 3. The publishers want more integration with their web delivered programs that support print. For example, Pearson has a Web Companion for most books, and have launched learning tools such as MyMathLab, MySpanishLab, etc. CourseSmart is not working. Let's see what Kindle does. Why do colleges want it?

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