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Finally Time for an E-Book?

March 23, 2009

Analysis of: Fujitsu launches world's first colour e-book | www.business-standard.com

Why buy an e-reader when I can use my Palm Treo for reading e-books. Sure it has a small screen but I already have it. It is convenient and portable. Previous e-readers were good for reading text but paperbacks were easy to carry around, and a lot cheaper. With a color display, the e-reader value proposition increases. It may now succeed because many the books that rely on color for illustrative content are now available. In other words, the marketing strategy for e-readers can change from competing with cheap paperbacks to a viable alternative, competing with color trade books, color text books and color magazines.

Many Peple Can See Movies on Phones

March 17, 2009

Analysis of:A Tough Sell: Movies on Small Screens | www.nytimes.com

October 14, 2008: A partnership between Warner Bros and DivX  means you will be able to see the catalogue of Warner Bros titles on LG and Samsung phones. January 14, 2009: Blockbuster has partnered with Sonic Solutions to offer Video on Demand on mobile phones including 10,000 premium films. March 10, 2009: Sony Ericsson launched its Xperia X1 cell phone that comes with the full Spiderman 3 movie loaded onto every handset.

Adobe the Type that Succeeds

March 9, 2009

Analysis of:Adobe's Dominance in Internet | www.thestreet.com

Adobe began with PostScript, a programming language that allowed the printing and publishing industry to set type and whole pages digitally. That was at the beginning of the desktop publishing revolution. The digital fonts, called type 1 fonts, soon had competition. Microsoft came out with fonts of lesser quality but a lot cheaper. Business and consumers used Microsoft TrueType but the printing and publishing industry continued to use Adobe Type 1 fonts. Soon after the introduction of digital fonts, Adobe released two products Illustrator, for drawing on a PC and Photoshop for editing digital images. Both were very successful products. Microsoft did beat Adobe in the business and consumer markets but Adobe professional products were very successful and were profitable. Microsoft, on the other hand was giving TrueType away.

Taking the Paper Out of the News

March 9, 2009

Analysis of:Measuring Newspaper’s Decline | www.rbr.com

The article “Measuring Newspaper’s Decline” from the Radio Business Report/Television Business Report website, reviewed a Pew Research Center 2008 study. In the Pew study two trends were identified, the decline of newspaper readership and migration of readers to the internet but not to newspaper websites.   Ask if they read newspaper, print or web version usage declined from 43% in 2006 to 39% in 2008. The four point drop is not especially alarming. For print alone, the decline was from 34% to 25%. For demographic groups the boomers had a 55% usage, the next Gen X 33% and the younger Gen Y 27%. The trend is not good.   Nevertheless, the good news was that website readership increased from 5% to 9%. Unfortunately, only 13% of all web users looking for new go to newspaper websites.   In summary the loss of younger readers and news seeker are the two greatest problems facing the newspaper industry today.

A short history of e-books and issues

February 23, 2009

Analysis of:Amazon Raises an E-Book Specter | online.wsj.com

There are three questions to consider when discussing the value of e-books. The first question is about how devices are dedicated to a single use, reading. Over the last ten year, e-books have become available on other non-dedicated devices. Why buy a single-function product when e-books can be read on other devices too, your PC, PDA or even cellphone?The next question is about connectivity. A continuing product differentiator has been the choice between a direct device connection to a source of content or connection through a PC. Depending upon your needs which is better?The last question is about the value of your investment in e-books. Sony is the only manufacturer to offer products continuously since the early 90's. For consumers to invest in e-books standardization is needed to ensure the e-books bought can be read after vendors leave the market.

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