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"In YOU we trust"

December 16, 2008

Analysis of:Santander Falls After Disclosing $3 Billion Madoff Exposure | www.bloomberg.com

I recently read a book called "Why Should Anyone be Led by You" by authors Goffee and Jones. What a great question and one that should be asked by anyone remotely associated with put any sum of money at risk, regardless of a fund manager's name or reputation. Two words should be firmly ingrained in our minds as fiduciaries---Due Diligence. The article on Santander is an important reminder of the vulnerability of the investment community—both those who place their trust in investment advisor and the institutions that promise to invest funds wisely on behalf of their investors. Furthermore, it is a sobering reminder of vulnerable we are, despite a perceived and falsely comforting sense of sophistication.

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