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Nike extends the Jordan Brand

January 9, 2009

Nike - M.J. Unveils Air Jordan 2009 | www.wwd.com

Nike has taken one of their most successful franchises and extended its life span. Is this a good move by them? What does this do for the brand domestically and internationally?

So what options are left for Footlocker

June 6, 2007

Genesco rejects new Foot Locker bid | www.reuters.com

The acquisition of Stride Rite by Payless is significant in breaking the traditional acquisition model of footwear retailers. We have not seen many such acquisitions that 1) show a retailer moving upstream into brands or 2) the large scale of brand acquisition. Anything less from Footlocker will be a disappointment, so how may options does it leave them.

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