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What will be the next scenario for advertising investment in Spain?

October 16, 2009

Analysis of:Spain’s TV ads through a big slump | www.rapidtvnews.com

The advertising investment will go down to 2003 levels - 5.600.000 €, meanwhile others factors could play a key role for the recovery of the advertising industry such as the new public TVE without advertising, The DDT and the Analogic blackout

Why I must buy a new DTT Box?

August 25, 2009

Analysis of:Spain's TV users critizice pay-DTT | www.rapidtvnews.com

The new express decree approved by the government is framed in the Football Business, mainly in the opportunity to exploit the new DTT as pay per view platform. Some companies will making profitable it's investment in audiovisual rights

Why Mindshare?

June 8, 2009

Analysis of:WPP’s Mindshare To Win £100m Zurich Account | www.bdrecruitment.com

Finantial reasons for the change or just a common change

What will Happen on Online Advertising in 2009?

April 27, 2009

Analysis of:Zenith Optimedia slightly optimistic on online advertising | www.adotas.com

The current global economic downturn shows a direct impact on advertising although digital investment could be the less affected regarding conventional media such as TV, Print or Radio. However these trends must be influenced by the performance of big markets and media suppliers

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