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PBG rejects PEPSICO offer of buy-out

May 8, 2009

Analysis of:Pepsi Bottling Group Rejects PepsiCo Purchase Offer | www.bloomberg.com

One reason this is important is because it might kill the deal all together with PAS as well. PEPSICO needs both Bottlers to have enough share of Pepsi sales to be able to dictate to the rest of the Bottlers what types of Marketing programs and new innovative products they will roll out. National Accounts need to have national programs through out the country and without PBG, they can not get a quorum across the country.

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