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Wal-Mart Great Value Brand Revamp Signals Mainstream Adoption of Private Label Products

June 25, 2009

Analysis of:Is Wal-Mart onto something? | www.homechannelnews.com

Looking back, retail observers and pundits will identify the current recession as a tipping point when private label products emerged from alternative status and into the mainstream. Wal-Mart's "Save Money. Live Better." value proposition has been incredible successful and was a natural extension of their longstanding EDLP pricing strategy. The fact remains that consumers will pay more than their reference price for a product if they perceive a brand to have differential value over a like item. This applies to private label brands as well. If Wal-Mart executes the revamp successfully it could significantly increase traffic, order size and conversion.

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