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Starbucks posts short term profits but long term questions remain

July 22, 2009

Analysis of:Starbucks Climbs as Profit Beats Estimates on Cost Reductions | www.bloomberg.com

Starbucks beat industry analyst projections for Q309, but almost entirely as the result of cost cutting initiatives and store closings, followed by decreased (ceased) short term borrowing and increased grocery store distribution. Though a positive result for the short term, the company saw an 8% decrease in US same store sales and projects further decreases in future years, though at a slowing pace. After making the "easy" cuts, what is the plan to turnaround sales?

Cost cuts boost Starbucks short term profit but long term questions remain

July 21, 2009

Analysis of:Starbucks 3Q profit beats estimates | www.washingtonpost.com

Starbucks short term borrowing and increased grocery store distribution. Though a positive result for the short term, the company saw an 8% decrease in US same store sales and projects further decreases in future years, though at a slowing pace. After making the "easy" cuts, what is the plan to turnaround sales?

GMCR's continued growth is attributed to good management, product mix

July 18, 2009

Analysis of:Success in Waterbury: Green Mountain Coffee Roasters bucking many trends | www.rutlandherald.com

Green Mountain Coffee Roasters by developing and sustaining a company culture that supports their marketing message, thus creating a strong brand image.

No 'instant' solution to long term problems

July 18, 2009

Analysis of:Starbucks Takes Plunge Into Instant Coffee | online.wsj.com

Although offering access to a substantial new international market for the Starbucks brand and products, venturing into the soluble coffee market is likely to further dilute the already struggling brand image of Starbucks as a premium specialty coffee provider and calls into question management's focus, particularly in light of recent statements that intend to "return to their roots" as a strategy to increase brand equity and consumer loyalty.

New Starbucks concept store allows for experimentation, growth

July 18, 2009

Analysis of:Starbucks experiments with wine, beer | www.denverpost.com

The 15th Avenue Coffee & Tea concept appears to be designed so that the company can test beer and wine sales without impacting the Starbucks brand name. Furthermore, a specialty sub-brand may allow the organization to capture some other segment of the market that would otherwise be disillusioned by a large corporate chain or test changes in menu offerings, store design and, perhaps, procedures quickly without disrupting operating stores branded with the Starbucks name.

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