Contributing Member of the Technology, Media & Telecom Councils

Names and details of certain GLG News authors are available only to GLG Clients and Council Members. GLG News authors are subject-matter experts within the GLG Councils and are available for expert consulting - by phone, in-person, or written analysis. To find out how to become a GLG client or Council Member, click here.

GLG News by this Author

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

GLG News is now G+ Insights

G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.

Mutual Benefit - Monetization for Facebook; A Bite at the Future for Nielsen

September 28, 2009

Analysis of:Nielsen Hooks Up With Facebook for Ad Effectiveness | www.businessweek.com

The announcement of Facebook's partnership with Nielsen is a positive move for both companies. The recently profitable Facebook needs to continue expanding its revenue model, while Nielsen, the longtime giant in market research, must struggle to stay relevant.

Page : 11 to 1 of 1

Subscribe to Updates

By RSS