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Integrated Media

November 28, 2009

Analysis of:Ancillary Revenue Now Essential | www.nxtbook.com

Publishers have been hit extremely hard by a "perfect storm" with the loss of print to the Internet and customers that cut advertising first in a down economy. The publishers that are still in business today are the ones who know how to offer the appropriate integrated media program to their advertisers. There are a variety of options that can bring in this much needed revenue.

Generating Revenue for a Troubled Publishing Industry

September 16, 2009

Analysis of:Creating Lead-Gen-Engine | www.foliomag.com

The publishing industry, particularly magazines have been harder hit then most in this recession. It doesn't look like it will come back when the economy recovers. How do you bring this revenue up if you hold equity in publishing properties? One solution is to find ways to generate leads for ROI focused advertisers.

Integrated Media

June 18, 2009

Analysis of:Ancillary Revenue Now Essential | www.nxtbook.com

To survive today and in the future publishers must be in the media business not the publishing business. They must offer a wide variety of products to their customers that meet the needs of today. These are dramatically different from what has made traditional publishers successful in the past. It is difficult and painful to change so dramatically so fast but it is a requirement for success today. Those who are not able to change quickly enough are folding as we see in the news daily. Looking back over history, it is those who have been able to change and change quickly that have survived in other difficult times. The smaller, privately held companies are better at this as they typically can move faster and have better reputations in their industry than the larger, investment held companies. The key is to understand the customers' needs, goals and ROI requirements.

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