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Judging the value of advertising on social networking sites

June 1, 2009

Analysis of:How Facebook Will Upend Advertising | www.businessweek.com

- advertising on online dating sites provides historical data - key assumptions provide a forecast for advertising opportunity on social network sites

The effects depend on the core offering of the online dating brand

March 20, 2009

Analysis of:Looking for Love in a Down Economy | www.apa.org

This is the first time the onine dating industry has faced a major economic downturn. As these companies venture into the unknown, they're journeys will be very different depending on a key factor.

Porting data? Installing gadgets? This is what people think social networking is about?

May 20, 2008

Analysis of:Where Portals and Social Networks Collide | www.businessweek.com

While advancements in technology can allow for the ultimate online social experience, the mob doesn't care about technology. But what do they care about?

Letting the user decide: why you shouldn't

January 22, 2008

Analysis of:Just How Much Do We Want to Share On Social Networks | online.wsj.com

While these is a vocal group of Internet users who want to control their online experience, the vast majority who want as few choices as possible.

Members v. Paying Members

January 22, 2008

Analysis of:Social Networks: Execs Use Them Too | www.businessweek.com

If it is easy to turn a free membership into a paying subscriber, why isn't everyone doing it? Because it's not easy. It requires focus and risk.

American's Safety Concerns' Affect on the Online Dating Business

January 19, 2007

Analysis of:Online Activities: Online Dating | www.pewinternet.org

True safety doesn't matter to a customer.

A marketing plan completely focused on safety is doomed.

Knowing what to do concerning online dating safety is a must to beat the competition.

Public Numbers: Can You Count on Them?

January 4, 2007

Analysis of:Beyond Skin Deep: The real top dating sites | blog.compete.com

Trying to determine the strength of a dating site by using numbers reported in the media may not be the right move.

There are factors you can look at, but these are not easy to find. However, they can be determined by asking the right questions listed here.

Will Safety Concerns Slow the Growth of Online Dating?

December 19, 2006

Analysis of:Online Activities: Online Dating | www.pewinternet.org

Real safety doesn't matter to a customer, but another kind does. But the number of customers who are motivated by safety is smaller than you think and is going to dwindle.

2001 to 2007 How Things Have Changed in the Social Networking Space

December 19, 2006

Analysis of:Mark's Secret Online Dating Habit | www.clickz.com

How do you make money in online dating in 2007? It's very different than in 2001 when this article was written and I was quoted giving conversion statistics. But it can be done when you focus on the right things.

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