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This is a fantastic time to start a newspaper

June 25, 2009

Analysis of:Newspapers are bracing for more bad news | www.msnbc.msn.com

Although this sounds like it goes against all conventional wisdom, it is worth considering. There are several key factors to consider: *The competition is broken *A start up would be free of the legacy costs weighing down current papers *Talent, including writers, could be lured away from their current failing employer. And in addition to being great writers and reporters, the best talent brings with it a built in audience who will follow him/her. *Technology and innovation will change the business model.

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