Mr. Gary Feldman

Chief Executive Officer, SOURCE MARKETING

GLG News by Mr. Gary Feldman, Chief Executive Officer

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

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Nike stops playing the blues with techno in their shoes

September 12, 2006

Analysis of:It lets runner keep the beat and track the feet | www.washingtonpost.com

1. Nike is looking to boost lagging sales and gain market share in the high end performance running shoe market.

2. Pairing of technology and soft goods that will make "techno sense" to Generation Y.

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