Mr. Gordon Borrell

GLG News by Mr. Gordon Borrell, CEO

GLG News is now G+ Insights

G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.

Mobile Advertising's Gold Rush

November 16, 2009

Analysis of:Mobile Advertising Set To Soar | www.mediapost.com

Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.

Goodbye, Weather Channel

May 1, 2008

Analysis of:NBC, CBS seen bidding for Weather Channel | www.msnbc.msn.com

Some of you may remember how you felt in the 1990s when Johnny Carson's last few shows were being aired.  I feel the same way with The Weather Channel. Competition for TWC has been pent up for years; having it owned by one of the four major TV networks is bound to unleash competition that it will be unable to compete with.

Mobile (Wireless) Advertising

August 17, 2007

Analysis of:Mobile Advertising Reaches for the Sky | www.wirelessweek.com

Plenty of otherwise smart people seem to be rushing toward some type of application that involves cellphones (do they even call them that anymore?). If it’s on your agenda, I’d suggest you be careful.

How to REALLY Sink a Newspaper

August 17, 2007

Analysis of:How to Sink a Newspaper | online.wsj.com

Walter Hussman’s letter, "How to Sink a Newspaper" in The Wall Street Journal on May 7 lay blame for the industry’s dwindling circulation on fellow publishers’ strategy of giving away their local news content on the Internet.

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