Mr. James Meyers MS. EBA

Chief Executive Officer , Alpha Media


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GLG News by Mr. James Meyers MS. EBA, Chief Executive Officer

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

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Google’s DoubleClick Must Operate Independently to Continue Growth

April 25, 2007

Google's DoubleClick Strategic Move | www.businessweek.com

More Targeted DoubleClick Ads
DoubleClick to Foreshadow Google AdSense
DoubleClick’s role as Switzerland must be upheld

AT&T’s Success Will be Based on “Three Screen” Execution

March 30, 2007

Hasta La Vista, Cingular | www.wirelessweek.com

The New AT&T looks much like C. Michael Armstrong’s vision for the Old AT&T

 

Execution of marketing, ease of Use and operations will be key to the success of the AT&T’s “Three Screen” experience

Viacom Wants to do What it Does Best: Sell Advertising

March 20, 2007

Viacom in $1 bln copyright suit vs Google, YouTube | today.reuters.com

1.Viacom is one of the most advertising savvy media companies.


2. Will the
Digital Millennium Copyright Act protect Google / Youtube as they profit dearly from other’s copyright?

Mobile Content Exclusives Come at Large Cost

March 16, 2007

Carriers Locked in Content Land Grab | www.brandweek.com

Extremely large upfront costs for the carriers

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