Mr. Jeffrey Molander

CEO, Molander & Associates Inc.

GLG News by Mr. Jeffrey Molander, CEO

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

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Google Gooses Holiday Season for Retailers with Checkout

October 20, 2006

Analysis of:Google Checkout: Flexing Muscle | www.thoughtshapers.com

Forget about YouTube. Google (GOOG) is serious about its new Checkout service and is actively investing in it via participating merchants. This time it’s not just advertising credit or low shopcart fees for merchants (a standard they've already set), Google is helping retailers pass along deep discounts to consumers (on products and services they offer).

Considering the predicted focus consumers will have on discounting this holiday season, merchants should enjoy the added promotion. Google's bet: merchants will adopt the, essentially free, Checkout shopcart even faster.

The moves have prompted Shopping.com to move into universal shopcart offerings and eBay to ban the use of Checkout among its sellers.

Google's Tracking: Insulated from Cookie-Busters?

September 15, 2006

Analysis of:New Cookie Deletion Study Published | www.thoughtshapers.com

Google has safeguarded a variety of its end user tracking cookies and supplements this with non-cookie tracking of users who are "logged in" to its various services (gMail, AdWords, etc.). Google is never targeted by cookie-deleting anti-spyware programs.

Yahoo tracking cookies are frequently targeted by anti-spyware programs, thereby making it more difficult for advertisers to attain genuine ad tracking results.

Deletion of cookies are interfering with advertisers' tracking of conversion rates -- preventing advertisers from correctly deducing the sources of sales that occurred, and preventing advertisers from paying performance commissions accordingly.

We now know which anti-spyware and anti-virus software tools target and delete which ad networks tracking cookies.

Quigo: A New Threat to GOOG & YHOO?

September 14, 2006

Analysis of:Quigo, CareerBuilder Form Performance-Marketing Alliance | www.marketingvox.com

GOOG and YHOO are increasingly losing ground (ad distribution partners) to the likes of Revenue Science and Quigo.

At stake is ad distribution in a world where publishers are demanding flexible (they can control), auction-based, pay-per-click ad serving solutions.

MSN’s adCenter: Setting up to Wallop GOOG, YHOO?

September 8, 2006

Analysis of:Microsoft's Damage Plan for Google and Yahoo! | www.revenews.com

Security and online advertising expert, Wayne Porter, believes that MSN adCenter can be more than just a nexus for advertising across all Microsoft properties. He sees a clear opportunity MSN to offer advertisers a quality over quantity approach. From superior, fully transparent advertising distribution to a truly targeted ad delivery experience MSN could pose a serious threat to Yahoo and Google.

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