Mr. Lee Baler

GLG News by Mr. Lee Baler, Vice President/ Director

GLG News is now G+ Insights

G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.

AOL stays top of mind with the Huffington Post acquisition

February 7, 2011

Analysis of:Armstrong’s Internal Memo To AOLers About The HuffPo Deal | techcrunch.com

AOL's acquisition of the Huffington Post is consistent with Tim Armstrong's vision and the marketing community will likely react favorably.  What questions would I ask Mr. Armstrong if I had the chance about AOL's path.

Why has Yahoo allowed themselves to become the RC Cola of search?

July 16, 2009

Analysis of:Chrome vs. Bing vs. You and Me | www.nytimes.com

Yahoo has been surprisingly quiet given the news of their main competitive set. Is it a tactical decision to ride out the first wave of the storm or is there more at play here? 

"Why isn't Twitter on the plan?"

June 30, 2009

Analysis of:Google v. Facebook? What We Learn from Twitter. | battellemedia.com

Clients are actively being asked by their management in almost every effort, 'How is this social?' Every marketer should aim to educate themselves as to what makes for a viable effort that has social implications. But how can you gently tell colleagues and clients not everything can be social or should be?

Supplying Data That Matters: The Outliers Response to Declining CPM's

January 27, 2009

Analysis of:Online CPM Prices Take Tumble | adage.com

Branded sites are blaming the myriad of networks for undercutting the medium and ability to produce content.  The solution doesn't just lie in digital marketers understanding the value of content providers, it also lies in the branded sites ability to provide better analytics.

The reluctant advocate of a paid subscription service for NYTimes.com.

January 23, 2009

Analysis of:New York Times Asset Sales Restricted Under Slim Deal | www.bloomberg.com

For the last three years of my digital media life, I've talked my clients out of putting content behind a gated wall.  Why now am I a real advocate for the NYTimes to do exactly that in order to stay solvent in the wake of their upcoming financial obligations? As a digital media planner,  the full range of options available to marketers is far more immense than consumers or external analysts could possibly realize. Per a piece in Silicon Alley on Thursday about moving NYTimes.com to a subscription site and charging more for the print piece, I agree almost completely with what many would call overly drastic actions. The Times needs to change their revenue model significantly to include custom publishing and more subscription based models. Here's why.

Advocates not Ads

January 15, 2009

Analysis of:Brands Tap Web Elite for Advertorial 2.0 | www.adweek.com

Most marketers understand in 2009 having bloggers write about them is usually a good thing.  Does it matter which ones? How do legacy publishers adjust.

Welcome the content aggregator: Reasons to be Optimistic about '09 Digital Marketing

January 13, 2009

Analysis of:Where to Find the Bright Spots in 2009 | adage.com

Digital content curation is a skill as important as content creation.  Some publishers best positioned to weather this economic climate are creating their own type of publishing model.

AOL

January 8, 2009

Analysis of:Time Warner Sees 2008 Loss | online.wsj.com

I'm an associate director at Digitas. I'll be there for 6 years in May. We just won the Gold Medal for Media Agency of the year. I'm pretty good at my job. I spend my clients money on AOL. I have no idea what they really do anymore. That's a problem for everyone in this equation.

Do any newspapers have a good web strategy?

April 29, 2008

Analysis of:The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper. | blogs.mediapost.com

Did I help kill the local daily? The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper.  As an online marketer do I think this is a likely to continue trend and more so, do I feel a tad bit responsible or guilty about The Capital Times.

Challenging the conventional wisdom that the Yahoo saga is good for Google.

April 15, 2008

Analysis of:News Corp., AOL Pursue Yahoo Deals | online.wsj.com

A recent piece in Forbes was titled, Micro Who? Google Rules The Ad Roost. Basically the longer this goes on, the better it is for Google. while it doesn't hurt Google to see their competitive set take whacks at each other, this is the same Google who needs to find more balance in their overall offerings. Can Google use this time to work out some of the kinks with Doubleclick and figure out a more competitive display offering.

Do media buyers care long term about Yahoo when developing short term plans?

April 14, 2008

Analysis of:Yahoo Continues to Weigh Tie-Up Prospects | online.wsj.com

How are digital agencies currently approaching Yahoo Are clients asking about our Yahoo relationships How is Yahoo trying to present themselves to their customers.

Trying to Predict the True Upside of Marketing In-Game

July 26, 2007

Analysis of:Microsoft, EA Sign Sports Game Ad Deal | www.nytimes.com

What does this really mean for Microsoft in their quest to stay relevant?
 
There are a lot of predictions that marketing within games has some major upside but is there a precedent for predicting it's scalability.

Do major brand marketers outside a few key verticals really care about in-gaming marketing?

Is Panama Meeting Agencies Expectations

June 14, 2007

Analysis of:Yahoo Loses a Vital Player | online.wsj.com

If Yahoo continues to lose their top people, is that an ominous sign for marketers or more of a symbol of the overall fluidity within the online medium How are major agencies viewing the Yahoo Panama a good half year after launch Is Yahoo Panama still going to be relevant once Google gets their Doubleclick operations up.

Will Terry Semel be around to see it Yahoo's predicted better 2nd half

June 14, 2007

Analysis of:Yahoo CEO Tries to Reassure Shareholders | www.sfgate.com

Yahoo has always been a bellweather stock for the digital space. Should Yahoo's rise or fall still indicate how the medium is doing.

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