Mr. Mike Kelly

GLG News by Mr. Mike Kelly, Chief Executive Officer

GLG News is now G+ Insights

G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.

Vera Wang's Brand now at Kohls - Vera, have you ever been inside a Kohls?

August 2, 2007

Analysis of:Vera Wang Set to Dress Up Kohl's | online.wsj.com

The news that Vera Wang is hooking up with Kohls reconfirms a few things: •Pairing a bad brand with an iconic one only leads to at best a hasty failure and at worst irreparable damage to the superior brand's reputaion.  •As hard as it is to kill a great brand, people always seem game to try •Vera Wang needs better counsel

In Passing on First Date with iPhone, Verizon Stays True to Its Brand Values

July 10, 2007

Analysis of:Was Verizon Really Wrong To Pass On The iPhone? | telecom.seekingalpha.com

AT&T just couldn't pass on the pretty girl.  The formerly cool Cingular brand surely bought itself credibility and buzz being the first out of the gate with the iPhone, however I would argue that the high from this buzz will be short lived. Verizon, with its brand founded on voice and service quality, smartly recognized that a slow and buggy 1st generation iPhone offering was too high a brand price to pay. In the end, AT&T will feel the wrath and flight of angry customers who were sold the Apple promise of iPhone nirvana, a quickly released iPhone V2.O will follow, 3G "will" make landfall in the US (I swear), Apple will add more service providers (because they'll have to) and Verizon will ultimately get the girl and the marketshare (they're good at that) with it's brand values in tact.  "Can you hear me now?"

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