Mr. Stuart Newstead

Chief Executive Officer, Ellare

GLG News by Mr. Stuart Newstead, Chief Executive Officer

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

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BlackBerry Messenger - Are you Appstores in Disguise?

May 18, 2010

The BlackBerry Messenger application can become an appstore for message-based content. What could be distinct about this appstore is the way it can deliver value to a community of users through a unique combination of strengths, rather than a specific strength. And the mobile networks can get in on the act as well and breathe life back into their own assets.

Targetted Measurable Ads Good; Crude Ad Splashes Bad

January 9, 2007

Analysis of:A new frontier of cellular greed | www.computerworld.com

The screen on a mobile phone is a very personal area. Anything intrusive will be seen as highly intrusive. Anything welcomed can be very attractive. Mobile advertising isn't a question of greed, it's a question of relevance.

Google and BSkyB - Have We Got Ads for You?

December 8, 2006

Analysis of:BSkyB broadband to partner Google | news.bbc.co.uk

Short-term: BSkyB trying to appeal to youth family members of its customer base by bringing Google's user-generated content capability.

Long-term: Is it the winning formula? (Google adsense technology * TV ads stored in your home) + BSkyB ability to simplify technology for customers + penetration of video hard drives = acceptability of personalised ads while you interact with your personalised TV consumption? Or ... is TV consumption dying out, so this deal becomes just another Google wholesale deal on a broadband service?

One to watch.

BlackBerry and Motorola Good or Bad?

November 17, 2006

Analysis of:Motorola to Acquire Good Technology | news.zdnet.com

- competition to BlackBerry in wireless email is starting to loom larger: Nokia/Intellisync, Microsoft, and now Motorola/Good
- at the same time, greater functionality on more devices, and greater experience in marketplace, means users are more easily able to configure and use wireless email services
- slow takeup of 3G services in most countries means that email has not been superseded by any other form of data communications
- so ... the wireless email market should continue to grow across geographies and deeper into business sectors

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