Mr. Tom Pirko

President, Bevmark LLC

GLG News by Mr. Tom Pirko, President

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

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FEMSA, ASSESSING STRATEGIC VALUES IN GLOBAL BEER CONSOLIDATION.

October 1, 2009

Analysis of:Mexico's FEMSA SEEN EYEING $9 BILLION BEER MERGER | reuters.com

FEMSA remains a misunderstood asset in the global consolidation of the beer industry. A transaction will involve numerous strategic considerations andwill depend upon several key factors involving acquirers' balance sheets and plans for development.

Coca-Cola / Pepsi-Cola Acquisitions: Strategic Planning Issues

May 28, 2007

Analysis of:Coca-Cola Is Said to Buy Vitaminwater | www.nytimes.com

Pressure to grow in new beverage categories is intense, yet the major soft drink companies are finding the costs and risks of innovation away from carbonated soft drinks to be difficult. A competitive buying frenzy is about to begin, but can the bottlers, programmed to sell cola, effectively accommodate the new acquisitions?

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