Anthony Trella

Mr. Anthony Trella

CEO/President, The Meranth Company, Inc.


          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Member of the Real Estate Council

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Council Member Biography

Anthony J. Trella is Owner and President of The Meranth Company, a development and investment management firm providing services to developers, builders, investment bankers, and lending institutions. He has been President/CEO or Senior Executive of such nationally recognized companies as Markborough Communities, Inc., Pulte Home Corp. and American Capital Corp. In these positions he has been responsible for development of over 20,000 acres of land; private and public golf courses; retail and office centers; and he has built over 5,000 residential units, including over fifteen Master Planned Communities for primary and secondary housing. Mr. Trella consults regularly with major corporations and financial institutions across the United States. His professional affiliations include the Urban Land Institute for which in addition to being a frequent speaker and panelist, he is a former Trustee and District Council Counselor, Former Chairman of the Community Development Council (Green) and a Member of the South Florida/Caribbean District Council's Executive Committee and was its past Chairman. He is Chairman of the Advisory Board of Nova-Southeastern University's Real Estate Masters Program. He was a Director/Founder of the Foundation for Environmental and Economic Progress and the Developer in Residence for the University of Miami School of Law/Graduate Program in Real Property Development. For complete details see web site: WWW.MERANTH.COM. (This is me - Update Profile)


Employment History

1993 - Unspecified
CEO/President, The Meranth Company, Inc.
1987 - 1993
President, Markborough Communities Inc.
1985 - 1988
Executive Vice President, American Capital Corporation
1983 - 1985
President - South Florida Division, PULTEGROUP, INC.

GLG NewsSM Analyses by Anthony Trella

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Adapting To The New Normal

February 24, 2010

Adapting To The New Normal | www.uli.org

Success in adapting to today's economic climate will require a commitment to embracing changes in consumer perceptions, capital structures, and real estate product selection. Tomorrow's successful real estate operators and all supporting businesses must search thoroughly for the salient issues that will require adaptation, new strategies and possible restructure. Many answers lie outside of internal capacities and current human resources.

Why is there no effort by the media to understand the DEMAND side of the housing industry?

June 2, 2008

The Truth Behind Florida's Housing Numbers | online.wsj.com

This article is just another example of somewhat reckless reporting by the “drive-by” media. Yes, there was excessive overbuilding of housing during the three years prior to 2006.  Yes, there is a huge number of empty or unsold housing that must be sold over the next few years.  This message is old and it has been beaten to death -- supply – supply – supply.  It’s time for new media people to step up and deal with demand.  It’s time for media people with housing knowledge and business savvy to study and put forward visions of the housing recovery.  We need in-depth segmentation of facts.  In south Florida, unsold, high rise, luxury condo’s have very little to do with current and future housing needs of the mass workforce.  Why is such housing data merged with all other housing data as if they are one and alike?  Why is there no expressed understanding of the limited amount of undeveloped land remaining in south Florida  for the very certain growth of housing that will come?

South Florida Condominium Minefield -- Condominium Associations

May 19, 2008

Investor Report: Miami-Dade County | realtytimes.com

Buyers and Investors Beware:  In addition to determining values (prices), careful analysis of the financial conditions of Condominium Associations (CA's) must be prudently examined before purchasing.  

GLG Live Meetings with Anthony Trella(?)

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