Mr. Ben Kirshner
Professor, NEW YORK UNIVERSITY (INC)
Member of the Media Council
Council Member Biography
Benjamin Kirshner is Founder and Chief Executive Officer of Elite SEM, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. Mr. Kirshner specializes in developing and orchestrating search engine marketing campaigns, email marketing, affiliate marketing, banner advertising, co-registration, contextual targeting advertisements, and ROI tracking. He is experienced in evaluating search engine marketing technologies. Mr. Kirshner has over 10 years of experience in the online marketing space. He works on a daily basis with Google, Yahoo!, AskJeeves, MSN, AOL, Shopping.com, and Valueclick. Elite SEM is a Google Adwords Certified Company as well as a Yahoo! Ambassador. (This is me - Update Profile)
Employment History
- 2006 - Unspecified
- Professor, NEW YORK UNIVERSITY (INC)
- 2004 - Unspecified
- CEO, Elite SEM Inc
- 2001 - 2004
- Account Executive, Send Traffic
- 2000 - 2001
- Account Executive, 24/7 Real Media
GLG NewsSM Analyses by Ben Kirshner
GLG News is now G+ Insights
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G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.
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May 14, 2007
Google to Face First Jury Trial Over its 'Adwords' Keywords Search Program | interestalert.com
Google, Yahoo, MSN, ASK.com and the rest of the PPC world could get a huge slap in the face if there is a law prohibiting the use of advertisers bidding on trademarked terms.
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Quigo could be next to be aquired
September 19, 2006
Quigo: The next Google? | money.cnn.com
Google has done a great job buying really good technology companies. These guys could be next.
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August 11, 2006
Google Signs $900M Deal With MySpace | www.dailytech.com
This article explores some of the implications from Myspace partnering with Google.
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August 7, 2006
XM makes advertising deal with Google | phoenix.bizjournals.com
This artlice talks about Google aggrsive push into the struggling radio market.
The hundreds of thousands of Google's clients will be introduced to the radio business, through their purchase of Dmark a few months ago.
This is the first major deal announced towards Google jumping into the radio business -
Click Fraud- Good or Bad for Advertisers
July 27, 2006
Google opens the window on click fraud Company says it will be more transparent with advertisers | www.sfgate.com
Google Inc. said Tuesday that it plans to be more transparent with advertisers about a problem known as click fraud, reversing a policy of secrecy that left many advertisers in the dark about whether they were victims of scammers.
The change by the Mountain View Web giant is intended to combat increasing fears that advertisers are paying -- in some cases thousands of dollars -- for bogus clicks on their ads.
GLG Study Groups with Ben Kirshner(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 18316 |
| Media Experts in GLG Member Programs | 4950 |
| Media Buyers | 1333 |
| Online Advertising Experts | 639 |
| Online Advertising Experts (North America) | 472 |
GLG Live Meetings with Ben Kirshner(?)
Recent Seminars
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September 25, 2007 | New York
GLGi: Online Advertising – Market Overview -
February 20, 2007 | New York
GLGi: Paid Search Immersion - Buying Keywords from Yahoo and Google
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