Bill Melnick is a partner in Brand Idiomatics, a new style consultancy that provides advisory services to the marketing communications community by combining a unique blend of econometric based analysis/insights, three dimensional research techniques and media neutral communications planning. Prior, he was the Director of Integrated Marketing at Merrill Lynch's Private Client Group. He has worked at most of the major agencies and left his position as EVP of media at FCB to join CNBC as head of marketing and then as Executive Director of marketing for Vanity Fair magazine. He has been on all three sides of the advertising industry and can speak to the current state of advertising, marketing and media industries. (This is me - Update Profile)
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Bill Melnick has not published any GLG News Analyses.
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 18330 |
| Media Experts in GLG Member Programs | 4951 |
| Former C-level Executives in the Technology, Media & Telecom Councils in Member Programs | 781 |
Bill Melnick has not participated in any GLG Live Meetings.