Mr. Bill Melnick

Partner, Brand Idiomatics

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Member of the Media Council

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Council Member Biography

Bill Melnick is a partner in Brand Idiomatics, a new style consultancy that provides advisory services to the marketing communications community by combining a unique blend of econometric based analysis/insights, three dimensional research techniques and media neutral communications planning. Prior, he was the Director of Integrated Marketing at Merrill Lynch's Private Client Group. He has worked at most of the major agencies and left his position as EVP of media at FCB to join CNBC as head of marketing and then as Executive Director of marketing for Vanity Fair magazine. He has been on all three sides of the advertising industry and can speak to the current state of advertising, marketing and media industries. (This is me - Update Profile)


Employment History

2008 - Unspecified
Partner, Brand Idiomatics
2003 - 2008
Principal, William Melnick and Associates
2000 - 2003
Director of Integrated Marketing, MERRILL LYNCH & CO., INC.

GLG NewsSM Analyses by Bill Melnick

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