Ms. Cathy Stauffer
Owner, CathyStaufferConsulting
Member of the Retail Council
Council Member Biography
Cathy Stauffer is currently the Owner of CathyStaufferConsulting, a consultancy focused on building strong brands within consumer technology and consumer electronics, and retail & consumer marketing & media. She is an expert in marketing, merchandising, retailing and building strong brands. Ms. Stauffer was previously EVP, Market Development for PRN, a digital place-based media company. She was also SVP, Marketing/CMO for Gateway Computers, a US $4 billion multi-channel PC OEM & direct marketer that included the eMachines brand. Prior to that, she was President and EVP, of Good Guys, a specialty retailer of consumer electronics. She helped grow from a single store into a US $1 billion dollar business. Cathy was responsible for all product categories - TV, audio & video components, digital cameras, mobile phones, video games & accessories. Ms. Stauffer was also a Partner at Evo Consulting, providing high-impact solutions to companies seeking to enter the global consumer technology market. (This is me - Update Profile)
Employment History
- 2011 - Unspecified
- Owner, CathyStaufferConsulting
- 2010 - 2010
- EVP, Market Development, PRN CORPORATION
- 2009 - 2009
- Partner, Evo Consulting
- 2005 - 2010
- Owner, Cathy Stauffer Consulting
- 2004 - 2005
- Chief Marketing Officer and SVP, Marketing, GATEWAY, INC.
- 1997 - 2003
- Executive Vice President- Merchandising , Good Guys
- 1997 - 2004
- President, Good Guys
GLG NewsSM Analyses by Cathy Stauffer
GLG News is now G+ Insights
-
G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.
-
For the big growth, Best Buy needs to look far beyond their stores
March 24, 2011
Best Buy CEO Dunn Reboots to Win Back Customers From Wal-Mart, Amazon.com | www.bloomberg.com
Best Buy’s greatest point of leverage is not in a new store design, or revamped store assistance, but in getting CE and PC suppliers to bring products to market with use-model and lifestyle changes to help fuel a whole new revenue-pumping cycle of healthy demand, for both Best Buy and the entire industry.
-
Droid - The Insecure Macho Phone?
November 10, 2009
With $100M Saturation Campaign, Droid Will Be Impossible to Avoid | adage.com
The tone (and cost) of this campaign seems completely over-the-top -- why all the negative energy Verizon?
-
Slow And Steady Keep Radio Shack In The Race
November 9, 2009
RadioShack Up; iPhone Seen Helping '10 EPS, Wireless Efforts | online.wsj.com
Since taking over Radio Shack in 2006 Julian Day has taken a very methodical, first things first approach to getting the house in order, beginning with controllable costs: cutting SG&A, closing underperforming stores, consolidating multiple service and distribution centers, improving inventory management and de-cluttering stores all the while being very mindful of cash. But, the big question was always in a digital world, was Radio Shack relevant?
-
November 9, 2009
Think The Droid Launch Was A Let Down? Not So Fast. | www.washingtonpost.com
Over the launch weekend, I saw strong, consistent traffic for the Droid along with great enthusiasm from salespeople. But not just for the Motorola Inc. Droid – the HTC Droid Eris was also generating a lot of interest, and sales.
-
How High Is Up for The iPhone?
October 22, 2009
Apple increases iPhone sales 7% to 7.4 mln in Q3 | www.telecompaper.com
With over 20 million iPhones sold in fiscal 2009, the iPhone appears to be just beginning to build steam. Too soon to ask how long Apple can continue its dominance, the question is how dominant can it become.
GLG Study Groups with Cathy Stauffer(?)
| Study Group Name | No. Members |
|---|---|
| Commercial Printing Experts | 1515 |
| Digital Media Distribution Experts | 605 |
| Direct Mail Marketing Experts | 533 |
| Online Retail Experts | 520 |
| Personal Computing Manufacturing Professionals | 502 |
GLG Live Meetings with Cathy Stauffer(?)
Recent Seminars
-
September 27, 2006 | New York
GLGi: Consumer Electronics: From Popular Mechanics To Pop Culture -
September 26, 2006 | Boston
GLGi: Consumer Electronics: From Popular Mechanics To Pop Culture
Gerson Lehrman Group, Inc. connects communities with knowledge through two distinct, yet complementary offerings: GLG Research and G+.