
President, Affluent Insights
Member of the Retail Council
Chris Ramey is the President of Affluent Insights, a consultancy focused on luxury and floor covering industries. He is also Chairman of The Luxury Marketing Council Florida. Mr. Ramey sits on the Executive Committee for The Luxury Marketing Council, a member of the Retail Wire Brain Trust and on the Advisor Committee for Retail Customer Experience magazine. He also serves as a member consultant for Floor Covering Institute as their retail floor covering expert. Mr. Ramey has 33 years of expertise in the flooring industry the last 10 focused on luxury. He is a columnist for Hearst's Floor Covering Weekly and consults daily with brands across all categories. He was a SVP for CCA Global Partners, as well as President of two brands; International Design Guild and Savvi Formalwear. (This is me - Update Profile)
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Wal-Mart’s move to private label is merely a reflection of societal trends.
July 7, 2009
Is Wal-Mart onto something? | www.homechannelnews.com
Private label is a brand unto itself. Wal-Mart’s move to private label is remarkably similar to any other brand initiative. Rather than moving upscale with unique selling propositions, private label products accept commoditization and manufacture the least expensive product possible.
Kindle adds merchandising opportunities for long term growth
February 12, 2008
Why Amazon's Kindle is revolutionary | www.macworld.com
Amazon’s ability to add value via otherwise-unavailable benefits to purchasers is immense. If played properly, Kindle will become to the intelligentsia, bookies and students what IPod has become to teenagers/young adults. In time there will be Kindle communities, Kindle book clubs, schools where all the books are on Kindle, as well as books available only on Kindle, etc. The Kindle strategy is akin to Starbucks' music strategy. Who could have imagined five years ago that Paul McCartney would be exclusive to Starbucks?
Kohl's wins big while Vera Wang risks it all
August 13, 2007
Vera Wang Set to Dress Up Kohl's | online.wsj.com
Brilliant move by Kohl's to counter Macy's move to private label. Perhaps not as brilliant a move by Vera Wang: risking their brand equity and traditional clientele.
| Study Group Name | No. Members |
|---|---|
| Direct Mail Marketing Purchasers | 103 |
| Experts in the Retail Council | 100 |
| Direct Mail Marketing Purchasers (North America) | 98 |
Christopher Ramey has not participated in any GLG Live Meetings.