Mr. Dana Shertz

Council Member Biography

Dana Shertz is currently an independent Consultant as well as the Managing Partner of Art of the unconscious. Mr. Shertz was the COO at EnDev LLC, a company that owns and operates restaurants and nightclubs in San Diego. Dana is familar with the nightclub industry, food & beverage suppliers and restaurant trends. Previously, he was the President and COO at MacGregor Golf, from 2001 to 2006. Mr. Shertz has more than 20 years of experience in the golf industry. At MacGregor Golf, he was responsible for bottom line P&L and operations globally. During his five-year tenure, Mr. Shertz was a primary driver in helping MacGregor reach record sales, achieving a 52% (CAGR) in 2004 and 2005. He also developed a national advertising campaign and a tour program. Prior to joining MacGregor, he was in Executive positions at Callaway Golf for 14 years, including National Sales Manager and Vice President of Sales and Marketing. During his tenure, revenue grew from $5 million to $840 million annually. (This is me - Update Profile)

Employment History

2006 - Unspecified

Independent Consultant, Dana Shertz

2006 - 2009

Chief Operating Officer, EnDev Enterprises LLC

2001 - 2006

President & COO, MACGREGOR GOLF (NORTH AMERICA), INC.

1986 - 2001

Vice President of Sales and marketing, CALLAWAY GOLF COMPANY