
President, David Diamond Associates
Member of the Media Council
David Diamond is the President of David Diamond Associates in New York, NY since 2002. David Diamond Associates is a strategic marketing consulting firm with clients in the packaged goods, retail and marketing services industries. Mr. Diamond previously worked in emerging media and promotion as President of Emerging Businesses at Catalina Marketing, as CEO of Lamaze Publishing and as SVP of ActMedia. Prior to joining ActMedia, he had a 7 year career in packaged goods marketing at Procter and Gamble and Oral Research Laboratories (the maker of Plax). Mr. Diamond combines a deep knowledge of package goods and marketing services with a keen understanding of today's evolving retail marketplace. (This is me - Update Profile)
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Electronic Coupons are coming soon
September 24, 2009
The Breakfast Wars: Starbucks Learns to Cook | www.nytimes.com
Electronic couponing is finally read to happen. The combination of the current economic climate, the willingness of key leaders (P&G< Safeway and Kroger) to make it happen and the maturity of the enabling technologies means that after years of creeping forward, electronic couponing is ready to dominate
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 18316 |
| Media Experts in GLG Member Programs | 4950 |
| Commercial Printing Experts | 1515 |
| Media Buyers | 1333 |
| Direct Mail Marketing Experts | 533 |
David Diamond has not participated in any GLG Live Meetings.