Mr. David Gordon

Principal, Channel Marketing Group, Inc.


          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Member of the Industrial Council

Request a consultation with David Gordon

Council Member Biography

David Gordon is a Principal at Channel Marketing Group, a marketing consulting firm providing consulting services to manufacturers, distributors, distribution technology providers, and industry associations. Mr. Gordon has more than 20 years of experience in business to business marketing. He also has experience in providing consultancy services on increasing market share, acquiring new customers, improving customer retention, enhancing employee loyalty, and building brand awareness. Prior, Mr. Gordon was Vice President of Marketing at SourceAlliance.com and Vice President of Marketing and eCommerce Strategies at Imark, a purchasing co-operative representing 200 electrical distributors and 100 manufacturers. He was responsible for developing strategies to increase manufacturer sales and market share. (This is me - Update Profile)


Employment History

2001 - Unspecified
Principal, Channel Marketing Group, Inc.
2000 - 2001
Vice President of Marketing, SourceAlliance.com
1995 - 2000
Vice President of Marketing & ECommerce Strategies, IMARK GROUP, INC.
1991 - 1995
Director of Marketing, ITA Group
1984 - 1991
Sales and Marketing Manager, Tri Companies

GLG NewsSM Analyses by David Gordon

Opinions and analyses expressed in G+ Insights are solely those of the author. See the Terms of Use for details.


GLG News is now G+ Insights

G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.

Construction Forecast - Electrical Focus

November 22, 2009

Falling aggregates and cement sales points to deeper recession | www.cnplus.co.uk

The downturn in the electrical industry is currently forecasted to be down for awhile - in fact 2013 revenues are projected to be less than 2006, and that includes inflation and the gyrations in the commodity markets!Commercial construction is expected to be down 10-15% nationally next year. There will be a slight improvement in residential (could it get lower), industrial MRO is supposed to improve and the "savior" is instituitonal spending (government, eduction, healthcare).

Is $210M Relevant?

January 10, 2007

A $210 Million Parachute | www.thestar.com

Much has been written and said about Nardelli's severance package vs. his accomplishments at Home Depot.  He has had some successes, but when it is compared to Lowe's from a Wall Street perspective, he lagged.  Did the Board decide to enter 2007 with a clean slate? Is he a victim of arrogance (witness the 2006 shareholder meeting)? or did he know that things weren't going to get better in the near future (although the housing market seems to have stabilized)?

Only time will tell, but the important question is "does HD's strategy need to change?"

Home Depot Buying at Top of the Market

August 22, 2006

Home Depot Profit Rises on Sales to Professional Builders | www.bloomberg.com

Home Depot recently announced its Q2 results which were positively received due to sales and profit growth.  Its HD Supply division was bolstered with its Hughes Supply acquisition.  While the company expects to grow its business through acquisitions of distributors to stabilize revenues, with the decline of the residential market and the boom in commodity pricing, is Home Depot buying at the top of the market and how does the company's knowledge of retail translate to an understanding of distribution markets where relationships and project management are key?  How does a company that is used to double digit net margin in a retail business manage distribution businesses that are lucky to achieve 5% net margins ... and manufacturers are already providing Home Depot the lowest acquisition costs and highest rebates in the industry?

Emerging Giants Buy-In or Sell Direct

August 21, 2006

Emerging Giants | www.businessweek.com

The article focuses on the threat from international companies to enter the U.S. market with lower cost and/or more effective products for the industrial markets.

A number of examples are highlighted, but the trend in them is that the “new” company sells direct, sells to only a few customers (i.e. Home Depot) or has bought an incumbent.

While the threat is significant to disrupt the market, the greatest threat is that price (and margins) will decline although minimal market share will change unless the international firm buys into the market as the distribution channel is the key to success for these companies.

An Electrically Green House Means More High Tech

August 18, 2006

Energizing a 'green' movement: Brokers, builders tout environmental focus as home energy costs soar | www.marketwatch.com

The article focuses on the increased interest in energy efficiency, especially for homes.  While consumer mindshare of the issue has increased significantly due to increased energy costs and the advent of Eco-brokers, the current product marketplace is somewhat limited, and in many cases expensive, but a niche opportunity is available for those who focus on it.

View All GLG News SM Analyses by David Gordon

GLG Study Groups with David Gordon(?)

Study Group Name No. Members
Building Materials Industry Experts 2793
Electricity Distribution Experts in GLG Member Programs 68

GLG Live Meetings with David Gordon(?)

David Gordon has not participated in any GLG Live Meetings.

View all GLG Live Meetings in Energy & Industrials