Mr. Geoff Bailey

President, THE BAILEY COMPANY LLLP

What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Member of the Food & Beverage Council

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Council Member Biography

Geoff Bailey is the President of The Bailey Company an Arby's Franchisee, where he has worked since October 1987. The Bailey Company owns and operates 57 Arby's restaurants in Colorado, Wyoming, and Idaho. Mr. Bailey has been the President of this 42 year old, second generation family business for 23 years. He has served on the Arby's Franchise Association board for 15 years, serving as the Chairman of the Board for five years and was an Emeritus member for two years. Mr. Bailey is on the board of Good Times Burgers and Frozen Custard, GTIM NASDAQ, a fast food restaurant company. He was also the Chairman of the GTIM board for seven years. (This is me - Update Profile)


Employment History

1987 - Unspecified
President, THE BAILEY COMPANY LLLP

GLG NewsSM Analyses by Geoff Bailey

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McDonald's will continue to outperform relative to the rest of QSR

February 2, 2010

US Sales Continues to Weigh on McDonald's | www.nytimes.com

McDonald's is an engine hitting on all cylinders. It doesn't seem to matter what the competition is doing, what the economy is doing, or what the consumer is doing.McDonald's is the industry leader. As well as being ubiquitous, it is the best marketer, has the most efficient model, has the biggest advertising budget, is the most innovative, and covers the broadest swatch of demographics.In a contracting market, McDonald's has held on to market share by introducing full-priced premium burgers, set up McCafe Coffee bars, set up free wii-fi, brought out snack wraps, marketed to children, repositioned their industry-leading breakfast program, and engineered a value menu in the dollar price range, all the while improving quality of their products.

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GLG Study Groups with Geoff Bailey(?)

Study Group Name No. Members
Direct Mail Marketing Experts 533
Direct Mail Marketing Experts (North America) 489
Experts in the Leisure & Lodging Council and Automotive Council 118
Experts in the Food & Beverage Council 53

GLG Live Meetings with Geoff Bailey(?)

Geoff Bailey has not participated in any GLG Live Meetings.

View all GLG Live Meetings in Consumer Goods & Services