Mr. Gordon Borrell

CEO, Borrell Associates Inc

Member of the Media Council

Request a consultation with Gordon Borrell

Council Member Biography

Gordon Borrell is CEO of Borrell Associates, a research and consulting firm that focuses on local advertising. His clients are many of the largest and smallest media companies in the U.S. and Canada. Mr. Borrell has 35 years of experience in media, ranging from newspaper reporting to media company executive overseeing newspapers, TV, Internet and cable operations. He was the founder of an Internet access and hosting company and was instrumental in establishing some of the first media Web sites in 1993-94. Mr. Borrell was nominated New Media Pioneer by the Newspaper Association of America in 2002. He has appeared on CNN and other TV news programs and is quoted frequently in The New York Times, Wall Street Journal, Advertising Age and the trade press. Mr. Borrell is on the board of directors of Suburban Newspapers of America and is a Member of Local Committee at Interactive Advertising Bureau. He writes a regular blog that appears on his company's website and holds a major conference in New York each spring on Local Online Advertising. (This is me - Update Profile)

Employment History

2001 - Unspecified: CEO, Borrell Associates Inc
1993 - 2001: Vice President of New Media, LANDMARK MEDIA ENTERPRISES, LLC

GLG News^SM Analyses by Gordon Borrell

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Mobile Advertising's Gold Rush

November 16, 2009

Analysis of:Mobile Advertising Set To Soar | www.mediapost.com

Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.

Goodbye, Weather Channel

May 1, 2008

Analysis of:NBC, CBS seen bidding for Weather Channel | www.msnbc.msn.com

Some of you may remember how you felt in the 1990s when Johnny Carson's last few shows were being aired. I feel the same way with The Weather Channel. Competition for TWC has been pent up for years; having it owned by one of the four major TV networks is bound to unleash competition that it will be unable to compete with.

Mobile (Wireless) Advertising

August 17, 2007

Analysis of:Mobile Advertising Reaches for the Sky | www.wirelessweek.com

Plenty of otherwise smart people seem to be rushing toward some type of application that involves cellphones (do they even call them that anymore?). If it’s on your agenda, I’d suggest you be careful.

How to REALLY Sink a Newspaper

August 17, 2007

Analysis of:How to Sink a Newspaper | online.wsj.com

Walter Hussman’s letter, "How to Sink a Newspaper" in The Wall Street Journal on May 7 lay blame for the industry’s dwindling circulation on fellow publishers’ strategy of giving away their local news content on the Internet.

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GLG Study Groups with Gordon Borrell(?)

Study Group Name	No. Members
TMT Council Members in Member Programs	18316
Media Experts in GLG Member Programs	4950
Online Advertising Experts	639
Digital Media Distribution Experts	605
Online Advertising Experts (North America)	472