Mr. James Baum

Council Member Biography

James Baum is President of James E. Baum and Associates, a consultancy focusing on the toy, mass market, and specialty retail industries. Mr. Baum has over 40 years of experience in the retail industry and is familiar with a wide range of toy related manufacturers, retailers, and categories. He was previously, President of Harmony Toy, a toy and games manufacturing company. Earlier, Mr. Baum was also President of Matchbox Toys, the $80 million company later acquired by Mattel, and President of Leisure Dynamics, a game and hobby company parts, which was acquired by Hasbro. He is a nationally recognized expert on the toy industry and is familiar with every major manufacturer, retailer, and licensor, including Mattel, Hasbro, Leapfrog, Jakks Pacific, Toys“R”Us, RC2 (Learning Curve), Spinmaster, Melissa and Doug, Lego, Megabrands, Walmart, Target, The Warehouse Clubs, Build-a-Bear Stores, Marvel, Lucas, Disney, Nickelodeon, HIT, and American Greetings. (This is me - Update Profile)

Employment History

1998 - Unspecified

President, James E Baum & Associates

1991 - 1998

President, Harmony Toy

1981 - 1985

President, Matchbox Toys

1974 - 1981

President, Leisure Dynamics