Ms. Joanne McKinney

Council Member Biography

Joanne McKinney is experienced in European and American media markets, mobile and digital advertising, youth insight development and research and social cause marketing. She is currently a Principal Consultant at Jmckinney Consulting, where she has worked since January 2006. She founded a digital agency aimed at bringing the world of wireless/mobile marketing to the U.S. consumer market and launched the first U.S. text (SMS) based youth learning tool, publishing industry-leading learning in self-authored monthly digital report "Mobile Youth IQ". Previously, Ms. McKinney was a Partner, Account Director and Youth Planning Director with North Castle - a youth advertising agency where she worked with clients such as Philips, Hershey Foods, Coke, Con Agra Foods, UDV and Guinness and Ocean Spray. Ms. McKinney began her career at Grey NY focusing on Procter & Gamble. Most recently, Ms. McKinney served as Interim Director of Integrated Marketing Services for Kraft Foods Europe. (This is me - Update Profile)

Employment History

2008 - 2009

Interim Director, Integrated Marketing Comm, KRAFT FOODS INC.

2008 - Unspecified

Principal Consultant, Brand Value Advisors, Inc.

2006 - Unspecified

Principal, Jmckinney Consulting

1993 - 2006

Partner, NORTH CASTLE COMMUNICATIONS, INC

1987 - 1993

Account Supervisor, GREY WORLDWIDE INC.