Mr. Kenneth Eisner
Senior Vice President, Business Development and Ma, ONE ECONOMY CORP.
Member of the Media Council
Council Member Biography
Kenneth Eisner has been a senior executive in online, e-commerce, wireless, and broadband for over a decade. Currently, Mr. Eisner is Senior Vice President, Business Development and Marketing at One Economy, a leading provider of broadband, Web properties, and technology training for underserved communities in US, Africa, Europe, & Middle East. He heads up business development and works closely with Google, Microsoft, AT&T, Cisco, Comcast, Leap, Verizon, Cox, and many other companies. Mr. Eisner headed up the largest public private partnership around broadband and computing devices with many of these companies, the FCC, and the Department of Education. He also leads tech policy efforts and is an expert on the stimulus, FCC broadband plan, and net neutrality. He is also an expert on online, wireless, and smart phone and sits on boards and advisory committees for VC-funded and benevolent organizations. Mr. Eisner was previously the Vice President of Marketing and Sales for one of the largest e-commerce association Shop.org, Vice President of e-commerce and call center for Simply Wireless (AT&T, T-Mobile, and Sprint Nextel reseller), and Vice President of Marketing for VarsityBooks.com (2/2000 IPO). He holds a BA from Cornell and an MBA and MPP from Georgetown. (This is me - Update Profile)
Employment History
- 2009 - Unspecified
- Senior Vice President, Business Development and Ma, ONE ECONOMY CORP.
- 2008 - 2009
- Principal, Eisner Consulting
- 2007 - 2008
- CEO & Founder, Cosmebar
- 2006 - 2008
- Vice President, Marketing & Sales, Shop.org
- 2004 - 2006
- Vice President, National Sales and Distribution, Simply Wireless
- 2001 - 2004
- Principal, Eisner Associates
- 1998 - 2001
- Vice President of Marketing, Varsity Group
- 1996 - 1997
- Director of Marketing, SportsFair Television
- 1993 - 1996
- President, Pro Direct Resources
- 1992 - 1993
- Licensing and Marketing Manager, National Football League Properties
- 1990 - 1992
- Assistant Program Manager, MBI
GLG NewsSM Analyses by Kenneth Eisner
GLG News is now G+ Insights
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G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.
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What VCs Should Invest In ... In this Economy
November 24, 2008
What Should Investors Do Now? | online.wsj.com
Consumers aren't in a buying mood this holiday, but there are opportunities for new companies. I don't recommend the hi-tech plays that won't actualize for another decade, but rather look at some opportunities that should spark demand in a 1-3 year time frame. Anyway, it is the holiday season, and nothing goes better under the Christmas tree than a fresh bowl of optimism.
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Advice to RIM Blackberry: How to Attack Apple's B2C Advantage
November 24, 2008
BlackBerry maker battles back | money.cnn.com
RIM, like Nextel before the merger with Sprint, needs to move with lightning speed into the consumer arena. Apple and Google have huge advantages in this arena, with greater consumer know-how and a marketing reach that blows RIM out of the water. In this article, I look beyond RIM's new products to brainstorm some strategies that might be useful in this very difficult assault.
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Big NTT DoCoMo Nets Google and LiMo: Microsoft and RIM Should be Worried
November 24, 2008
DoCoMo, KTF to sell Google phone next year: report | www.reuters.com
The roll-out of the Google phone into Japan, through the largest carrier in the country and one of the data innovators, is a shot across the bow of Microsoft, RIM, and Nokia. It is impossible to stem the tide of the new OS mafia -- from Apple, Google, and LiMo -- but if Microsoft doesn't wake up quickly and radically re-invent, they will find themselves on the outside looking in. Good for the consumer, bad for the complacent incumbents.
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Higher-Pay Employees Most Likely to Leave Sprint
November 17, 2008
Sprint offers voluntary package to employees | www.fiercewireless.com
I don't think the Sprint voluntary package is going to draw mass defections. The market is too weak, and options for the unemployed are not rosy. However, on the margin, higher up employees might be the most likely to bolt, and this post goes through a theoretical breakdown.
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PwC TV Ad Study Reaches Silly Conclusions: Branding isn't just TV Domain
November 14, 2008
Cutting TV advertising will harm your brand | www.mandmglobal.com
This PwC study really got me riled because it reflects a nonsensical version of the brand, one that can only be broadcast over the TV, that is just no longer true. Sure, Comcast and Time Warner and ESPN may want you to believe it it true, but Google's interactive medium is the wave of the future, even the branding future. The shift to interactive has been far too slow, and this study paints exactly the wrong picture.
GLG Study Groups with Kenneth Eisner(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 18316 |
| Media Experts in GLG Member Programs | 4950 |
| Media Buyers | 1333 |
| Online Payment Experts | 785 |
| Former C-level Executives in the Technology, Media & Telecom Councils in Member Programs | 780 |
GLG Live Meetings with Kenneth Eisner(?)
Kenneth Eisner has not participated in any GLG Live Meetings.
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