Council Member Biography
Kenneth C. Kunze was most recently (2008) the CMO & SVP at Heineken USA (HUSA), a $2 billion enterprise. In this role he oversaw and approved all portfolio and marketing activities with total market spend over $300 million and media spend over $200 million. While there he led HUSA best performing US beer company in 2006 by growing volume 14.9%. In 2007, led industry in value creation on revenue growth of 5.9%. Mr. Kunze led transition from two to nine brands in 2005, growing Heineken Premium Light, Dos Equis and Tecate volume double digit in flat category in 06/07. He is also a principal at Brand Value Advisors, a brand consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research, and marketing operational issues. (This is me - Update Profile)
Employment History
- 2009 - Unspecified
- Principal, Brand Value Advisors, Inc.
- 2005 - 2008
- CMO/SVP, HEINEKEN USA INCORPORATED
GLG NewsSM Analyses by Kenneth Kunze
GLG News is now G+ Insights
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Kenneth Kunze has not published any GLG News Analyses.
GLG Study Groups with Kenneth Kunze(?)
| Study Group Name | No. Members |
|---|---|
| Experts in the Food & Beverage Council | 52 |
GLG Live Meetings with Kenneth Kunze(?)
Kenneth Kunze has not participated in any GLG Live Meetings.
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