Mr. Kevin Lee MBA

CEO, PowerProfiles.com

Member of the Media Council

Council Member Biography

Kevin Lee is Founder and CEO of Didit, a search engine services company, a founding board member of SEMPO.org and CEO of PowerProfiles.com. He is also the CEO of Internet Marketing Group. He specializes in search engine marketing strategy including Paid Search Advertising and SEO (Search Engine Optimization) .Didit buys over $150 million in search advertising per year for clients such as Register.com, JJill, Web.com, Deluxe, and Brookstone. He is the author of three books on digital marketing and writes a regular column for Incisive Media's ClickZ as well as producing a video interview series for iMediaConnection. Mr. Lee has been quoted by the Wall Street Journal, Business Week, New York Times, CNET, USA Today, San Jose Mercury News, DMNEWS, and Catalog Age. In addition, Kevin is Co-founder and CEO of PowerProfiles.com an internet business directory (originally branded D&B PowerProfiles.com). Kevin is also a Co-founder of an online affiliate marketing driven charity mall and technology to help nonprofits generate passive donation revenue We-Care.com. (This is me - Update Profile)

Employment History

2008 - Unspecified: CEO, PowerProfiles.com
1997 - Unspecified: CEO, Internet Marketing Group
1996 - Unspecified: Chairman & CEO, Didit.com

GLG News^SM Analyses by Kevin Lee

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Not so fast for mission critical apps.

June 18, 2008

Analysis of:Is Google your next data center? | www.computerworld.com

Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it. for middle market companies having computing in the cloud may make sense. But it comes with risk

My take on the Peanut Butter Manifesto

December 18, 2006

Analysis of: Yahoo's Peanut Butter Recipe | www.clickz.com

In my column, I talk about the under-utlilized assets at Yahoo's disposal:
Large Advertiser Base
Behavioral Information Regarding Search
Large Inventory Pool Under Direct Control

Media Spending Inertia Requires Data to Get Marketers to Change

December 11, 2006

Analysis of:Advertising Forecasters Expect Modest Growth for 2007 | adage.com

Top agencies and top marketers using agencies still plan and buy media using antiquated methods.

Operational Inefficiencies Not Addresed

December 7, 2006

Analysis of:Yahoo Shakes Up Leadership | www.mercurynews.com

I'm not convinced that the big operational redundancies and inefficiencies are addressed by this cosmetic shakeup.

Two main areas of redundancy are the two separate sales forces (display and search) and technology platforms display and search.

Largest Content Plays Will insource unless prices drop

September 1, 2006

Analysis of:Content Delivery Network Trends | www.variety.com

Akamai and VitalStream or LimeLight make sense for mid-size content owners or those looking to distribute content. However, the largest content delivery sites will negotiate low (nearly commodity) pricing or do it themselves.

View All GLG News ^SM Analyses by Kevin Lee

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GLG Study Groups with Kevin Lee(?)

Study Group Name	No. Members
TMT Council Members in Member Programs	18316
Media Experts in GLG Member Programs	4950
Media Buyers	1333
Online Advertising Experts	639
Online Retail Experts	520