Mr. Lee Baler
Vice President/ Director, DIGITAS INC.
Member of the Media Council
Council Member Biography
Lee Baler has been Vice President and Director at Digitas since May 2003, a leading digital and direct marketing agency. Mr. Baler works within an inter-agency team that is responsible for search, display, social, multimedia events and acquisition efforts for American Express. He recently helped lead the digital and social executions for Small Business Saturday, a campaign that successfully promoted shopping at small businesses. Mr. Baler's team has won gold medals at the MIXX Awards for best B2B campaign and best brand positioning for OPEN Forum, a forward-looking brand site. He was the only digital personality to be selected for the Min 2008 Sweet 16 Awards. Mr. Baler also spoke at AdTech on the use of rich media in an acquisition campaign. He is the research specialist in the media team. (This is me - Update Profile)
Employment History
- 2003 - Unspecified
- Vice President/ Director, DIGITAS INC.
- 2000 - 2003
- Media Planner, FOOTE, CONE & BELDING ADVERTISING, INC.
GLG NewsSM Analyses by Lee Baler
GLG News is now G+ Insights
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G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.
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AOL stays top of mind with the Huffington Post acquisition
February 7, 2011
Armstrong’s Internal Memo To AOLers About The HuffPo Deal | techcrunch.com
AOL's acquisition of the Huffington Post is consistent with Tim Armstrong's vision and the marketing community will likely react favorably. What questions would I ask Mr. Armstrong if I had the chance about AOL's path.
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Why has Yahoo allowed themselves to become the RC Cola of search?
July 16, 2009
Chrome vs. Bing vs. You and Me | www.nytimes.com
Yahoo has been surprisingly quiet given the news of their main competitive set. Is it a tactical decision to ride out the first wave of the storm or is there more at play here?
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"Why isn't Twitter on the plan?"
June 30, 2009
Google v. Facebook? What We Learn from Twitter. | battellemedia.com
Clients are actively being asked by their management in almost every effort, 'How is this social?' Every marketer should aim to educate themselves as to what makes for a viable effort that has social implications. But how can you gently tell colleagues and clients not everything can be social or should be?
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Supplying Data That Matters: The Outliers Response to Declining CPM's
January 27, 2009
Online CPM Prices Take Tumble | adage.com
Branded sites are blaming the myriad of networks for undercutting the medium and ability to produce content. The solution doesn't just lie in digital marketers understanding the value of content providers, it also lies in the branded sites ability to provide better analytics.
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The reluctant advocate of a paid subscription service for NYTimes.com.
January 23, 2009
New York Times Asset Sales Restricted Under Slim Deal | www.bloomberg.com
For the last three years of my digital media life, I've talked my clients out of putting content behind a gated wall. Why now am I a real advocate for the NYTimes to do exactly that in order to stay solvent in the wake of their upcoming financial obligations? As a digital media planner, the full range of options available to marketers is far more immense than consumers or external analysts could possibly realize. Per a piece in Silicon Alley on Thursday about moving NYTimes.com to a subscription site and charging more for the print piece, I agree almost completely with what many would call overly drastic actions. The Times needs to change their revenue model significantly to include custom publishing and more subscription based models. Here's why.
GLG Study Groups with Lee Baler(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 18316 |
| Media Experts in GLG Member Programs | 4950 |
| Media Buyers | 1333 |
| Online Advertising Experts | 639 |
| Online Advertising Experts (North America) | 472 |
GLG Live Meetings with Lee Baler(?)
Lee Baler has not participated in any GLG Live Meetings.
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