Martin Brill

Mr. Martin Brill

Managing Partner, Sweetwater Consulting LLC


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Council Member Biography

Martin Brill is the Co-Founder and Managing Partner of Sweetwater Consulting an apparel industry consulting firm focused on helping multichannel specialty retailers and manufacturer's grow exponentially, by creating sustainable new brands and planning global expansion. Mr. Brill also helps his clients gain a competitive advantage by reacting quickly to emerging fashion trends and new technologies. He has over 30 years experience as a senior apparel industry executive and has served as the Group President And Chief Merchandising Officer with companies such as the Jones Group, J Crew Group, Warnaco, Hanover Direct and Levi Strauss. Mr. Brill analyzes fashion trends, retail positioning of leading brands and forecasts the short-term outlook for specialty retailers, fast-fashion players; department stores and luxury brands. He travels often, through the US, Europe and Asia, to meet with clients and retail executives, to evaluate fashion and sourcing trends in the global apparel landscape. (This is me - Update Profile)


Employment History

2000 - Unspecified
Managing Partner, Sweetwater Consulting LLC
1997 - 2000
U.S. General Manager, Moda One to One
1993 - 1997
President - Tweeds, Hanover Direct
1987 - 1992
Brand President , J. CREW GROUP, INC.
1982 - 1987
Group President, JONES APPAREL GROUP USA, INC.
1979 - 1982
President Active Sportswear , WARNACO INC.
1974 - 1979
Eastern Regional Manager, LEVI STRAUSS INTERNATIONAL, INC.

GLG NewsSM Analyses by Martin Brill

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Apparel and Footwear Shoppers About to Deal With Steep Price Increases

February 15, 2011

Apparel Prices Primed to Rise | www.wwd.com

Commodity cost increases in cotton, wool and leather will increase retail prices for basic items from 5% to 15% in the second half of 2011 into 2012.Many retailers and apparel manufacturers are planning to introduce innovative blends, using synthetics, to keep apparel prices at current levels and seeking out cheaper production facilities.

Six Important Trends That Will Impact Apparel Retailing In 2010

February 2, 2010

Financial Sector: The Year Ahead | www.wwd.com

Six important trends have emerged as significant for apparel retailers in 2010: Department stores will aggressively grow the outlet retail channel.Consumers will continue seek out value, to the benefit of off price retailers, mass merchants and value priced specialty chains. Luxury online retailers will continue exponential growth.Department stores will increase exclusive brand portfolios.U.S. specialty global expansion in China will accelerate.Retail technology spend will increase.i

Apparel and Textile Manufacturing Stimulus Can Put Millions Back To Work

November 30, 2009

China's Textile City Grows In Stature | www.wwd.com

A number of very successful apparel retailers, such as American Apparel and Forever 21, produce their garments almost exclusively in the U.S.Apparel manufacturers are being pressured by major retailers to replenish merchandise more quickly and speed up the product development cycle for new assortments.Major stimulus spending focused on reviving the U.S textile and apparel manufacturing sectors can put millions of unemployed citizens back to work and cut trade imbalances with China.

Liz Claiborne Adds Licensing To Updated Business Model

November 20, 2009

Liz Claiborne Reports $90 Million in Qurater | www.wwd.com

The immediate benefit of licensing the Liz Claiborne and Claiborne men's to J C Penny - and LCNY to QVC signal's a broader strategic play ahead for Liz Claiborne Inc.Celebrity designer Isaac Mizrahi's failed attempt to revitalize the fortunes of the brand at major department stores like Macy's, forced the company to make a decision that will have long term strategic implications for the company.

As Isaac Mizrahi Builds His Design Empire, Liz Claiborne's Slump Continues

October 5, 2009

Isaac Mizrahi's First Shop | www.wwd.com

Is it possible for Isaac Mizrahi to return the Liz Claiborne NY brand to its former glory, while, at the same time work with QVC to design and hawk a mass appeal apparel line on television; build his own designer level brand (complete with with runway shows during fashion week) and open his first retail shop on New York's fashionable East Side?Liz Claiborne's CEO Bill McComb bet the farm that Isaac Misrahi would turn the brand around, but hasn't the celebrity designer spread himself too thin?

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GLG Live Meetings with Martin Brill(?)

Recent Seminars

January 12, 2006 | Midtown

GLGi: Multi-Channel Retail Overview