Michael Bonfils

Mr. Michael Bonfils

CEO, International Media Management Corporation


          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Member of the Media Council

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Council Member Biography

Michael Bonfils is President of International Media Management Corporation known, for its global online advertising and search engine consulting and service divisions of SEM International and WebCertain (SEMI/WC). Mr. Bonfils represents Fortune 100 advertisers and agencies on Google, Yahoo! Inc., Bing, Baidu, and Yandex, among other online portals and social media network firms (e.g. Facebook, Inc., Twitter, and Myspace). SEMI and WC operate in North America, Asia, and Europe with offices in the US, UK, China, Japan, and Russia. Mr. Bonfils speaks and writes on Internet marketing technology and trends, and has contributed his time to many major national publications and events. In addition to being the founder of a successful contextual advertising agency, which he sold in 2004, he has spent the last 13 years helping pioneer the search engine marketing industry and serving as an advisor to search engine firms and a board member of a number of nonprofit organizations in technology and advertising. (This is me - Update Profile)


Employment History

2003 - Unspecified
CEO, International Media Management Corporation
2001 - 2004
President, TRAFFIC VENDORS LLC
2000 - 2001
Director of Search Strategy, BUSINESS.COM, INC.
1998 - 2000
SVP Operations, HouseHunt.com
1996 - 1998
Director Lead and Relocation Management, Century 21 Corporation
1994 - 1996
VP Business Development, Famark Corp
1994 - 1994
Technical Service Manager, Appropriate Technology
1993 - 1994
Technical Service Manager, Appropriate Technology

GLG NewsSM Analyses by Michael Bonfils

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Baidu - Tough times ahead? Probably NOT.

August 28, 2009

Baidu -- A Sleeping Giant Awakens | searchenginewatch.com

The article  emphasizes the issue's advertisers are having as they change from an old legacy system of Baidu  to a new interface that almost mirrors Google. Will this ultimately be a positive or a negative for the Chinese Search engine? How will it affect Google's position in China?  In my analysis, I explore some more details left out of the original article.

GLG Live Meetings with Michael Bonfils(?)

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