C.E.O., Outdoor Services Limited
Member of the Media Council
Michael Higgins is Chief Executive Officer at Outdoor Services Limited, a dedicated board level ooh consultancy advising on all billboard, transit, digital, contractual and street furniture activities in Europe and the world. He held main board positions as CEO Van Wagner UK, Executive Director at Clear Channel, Sales and Marketing Director at AHM now Decaux, International S&M Director at Avenir and as a Sales Director at More O'Ferrall Adshell. He was personally responsible for the introduction of the best known products now available in the ooh medium and for advertising sales teams generating £100's millions annually for 15 years. Michael was a Managing Partner at Gen Outdoor Media Intelligence, the revolutionary ooh planning and buying specialist agency responsible for NBD which offered an alternative model to that of Kinetic and Posterscope seeking direct client appointments. (This is me - Update Profile)
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OFT Market Review into the UK Outdoor Advertising Sector
September 13, 2010
OFT launches market study into outdoor advertising | www.oft.gov.uk
What are the possible implications of the current OFT market review into the UK outdoor advertising sector?Posterscope (Aegis owned) and Kinetic (WPP owned) currently account for circa 90% of the buying in the UK market. Will this be deemed acceptable?Will they be allowed to continue to buy ooh space for competitive networks such as OMG, Havas and Publicis?What affect might these possible changes have on Clear Channel , JC Decaux, CBS Outdoor, Primesight and other outdoor media owners?
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 18316 |
| Media Experts in GLG Member Programs | 4950 |
| Digital Outdoor Advertising Purchasers | 300 |
| Outdoor Advertising Experts | 99 |
| Electronic Display Experts | 98 |
Michael Higgins has not participated in any GLG Live Meetings.