Mollie Carmichael

Ms. Mollie Carmichael

Principal, JOHN BURNS REAL ESTATE CONSULTING, LLC

What is a GLG Educator?|GLG Educators have qualified for GLG Member Programs and are therefore eligible to participate in ongoing in-depth consulting projects with GLG clients.

Member of the Real Estate Council

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Council Member Biography

Mollie Carmichael is the Principal with John Burns Real Estate Consulting, LLC, in Irvine, California. Previously, Ms. Carmichael was a Senior Vice President with Custom Consulting where she helps guide her clients' strategic decisions with solid consumer and market research designed to maximize profit and minimize risk. Prior to Custom Consulting, she was VP of Sales and Marketing for Lennar, Vice President of Strategic Marketing for Centex Homes, Regional Vice President of Strategic Marketing for Pulte Homes/Del Webb, and Vice President of Residential Product Planning for The Irvine Company. Her experience includes strategic planning and business plans, land acquisition strategies, acquisition due diligence, consumer and product segmentation, quantitative and qualitative consumer research, competitive research, home design, community development, tactical media planning, and model and sales office merchandising. (This is me - Update Profile)


Employment History

2007 - Unspecified
Principal, JOHN BURNS REAL ESTATE CONSULTING, LLC
2005 - 2007
Vice President of Sales and Marketing, Lennar Homes Inc.
2004 - 2005
Vice President of Strategic Marketing, CENTEX HOMES
2003 - 2004
Senior Vice President, Strategic Marketing, Kovach Marketing
2003 - 2004
Vice President of Residential Product Planning, THE IRVINE COMPANY LLC
1996 - 2003
Regional Vice President of Strategic Marketing, PULTE HOMES CORPORATION
1990 - 1996
Manager of Market Research , THE IRVINE COMPANY LLC

GLG NewsSM Analyses by Mollie Carmichael

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The $6 Million Gamble

June 22, 2010

Builders make a $6 million gamble every time they start a new home community. A 75-home community that costs $80,000 per home to build equates to $6 million in construction costs. If the builder builds anything other than the homes most in demand in the market, they can easily leave $100’s of thousands of dollars of profit on the table.

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