
Principal, JOHN BURNS REAL ESTATE CONSULTING, LLC
Member of the Real Estate Council
Mollie Carmichael is the Principal with John Burns Real Estate Consulting, LLC, in Irvine, California. Previously, Ms. Carmichael was a Senior Vice President with Custom Consulting where she helps guide her clients' strategic decisions with solid consumer and market research designed to maximize profit and minimize risk. Prior to Custom Consulting, she was VP of Sales and Marketing for Lennar, Vice President of Strategic Marketing for Centex Homes, Regional Vice President of Strategic Marketing for Pulte Homes/Del Webb, and Vice President of Residential Product Planning for The Irvine Company. Her experience includes strategic planning and business plans, land acquisition strategies, acquisition due diligence, consumer and product segmentation, quantitative and qualitative consumer research, competitive research, home design, community development, tactical media planning, and model and sales office merchandising. (This is me - Update Profile)
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June 22, 2010
Builders make a $6 million gamble every time they start a new home community. A 75-home community that costs $80,000 per home to build equates to $6 million in construction costs. If the builder builds anything other than the homes most in demand in the market, they can easily leave $100’s of thousands of dollars of profit on the table.