Nigel Carr

Mr. Nigel Carr

Senior Vice President--Director of Brand Planning, THE CRAMER-KRASSELT CO


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Council Member Biography

Nigel Carr joined Cramer-Krasselt, Chicago as Senior Vice President-Brand Planning Dir late in 2008 after 3 years as a Senior Partner at Ogilvy New York. He's a veteran brand planner/strategist with very diverse experience across new & established clients in a myriad of product categories. He's worked on national & global brands such as The British Government, NYNEX Yellow Pages, Sara Lee, Glenfiddich, Hennessy Cognac, Snapple, Citibank, Target Corp, wine.com, Pfizer, Instinet, PeopleSoft, Cisco, Yahoo, Glenlivet, Omgeo, Kraft Foods, Van Kampen, Morgan Stanley & Stolichnaya. He moved from London to NYC in 1984 to join Chiat/Day, as Planning Director. He joined Kirshenbaum bond + partners in 1991 and set up brand planning there, moving to San Francisco in 1997 to open & run that office--& grew the business from 1 to 40 people between 1997-2004. He's won 11 EFFIES, including 2 Grands & 6 Golds, & sat on the 4A's Account Planning committee for 9 years. (This is me - Update Profile)


Employment History

2008 - Unspecified
Senior Vice President--Director of Brand Planning, THE CRAMER-KRASSELT CO
2005 - 2008
Senior Partner, OGILVY & MATHER WORLDWIDE, INC.
2004 - 2005
Chief Strategy Officer, DIMASSIMO INC.
1991 - 2004
managing partner/general manager, KIRSHENBAUM BOND & PARTNERS, LLC
1984 - 1991
Planning Director, TBWA CHIAT/DAY INC.

GLG NewsSM Analyses by Nigel Carr

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AT&T-the real issue: appalling customer experience--cool gadgets just a band-aid

May 16, 2010

AT&T Looks Beyond the iPhone for Growth | online.wsj.com

1) at&t has to make a massive investment to fix a totally inadequate wireless network.2) locking new iphone users into contracts which many are not satisfied with (due to their crappy wireless network) isnt enough to stem wireless customers losses. 3) the elephant in the room--a horrible dsl customer experience--they must be bleeding at a massive rate there. desperate attempt to get revenue: blame every failure on in-home wiring and charge customers for call-out without fixing the problem...

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