
Senior Vice President--Director of Brand Planning, THE CRAMER-KRASSELT CO
Member of the Media Council
Nigel Carr joined Cramer-Krasselt, Chicago as Senior Vice President-Brand Planning Dir late in 2008 after 3 years as a Senior Partner at Ogilvy New York. He's a veteran brand planner/strategist with very diverse experience across new & established clients in a myriad of product categories. He's worked on national & global brands such as The British Government, NYNEX Yellow Pages, Sara Lee, Glenfiddich, Hennessy Cognac, Snapple, Citibank, Target Corp, wine.com, Pfizer, Instinet, PeopleSoft, Cisco, Yahoo, Glenlivet, Omgeo, Kraft Foods, Van Kampen, Morgan Stanley & Stolichnaya. He moved from London to NYC in 1984 to join Chiat/Day, as Planning Director. He joined Kirshenbaum bond + partners in 1991 and set up brand planning there, moving to San Francisco in 1997 to open & run that office--& grew the business from 1 to 40 people between 1997-2004. He's won 11 EFFIES, including 2 Grands & 6 Golds, & sat on the 4A's Account Planning committee for 9 years. (This is me - Update Profile)
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AT&T-the real issue: appalling customer experience--cool gadgets just a band-aid
May 16, 2010
AT&T Looks Beyond the iPhone for Growth | online.wsj.com
1) at&t has to make a massive investment to fix a totally inadequate wireless network.2) locking new iphone users into contracts which many are not satisfied with (due to their crappy wireless network) isnt enough to stem wireless customers losses. 3) the elephant in the room--a horrible dsl customer experience--they must be bleeding at a massive rate there. desperate attempt to get revenue: blame every failure on in-home wiring and charge customers for call-out without fixing the problem...
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 18316 |
| Media Experts in GLG Member Programs | 4950 |
| Commercial Printing Experts | 1515 |
| Media Buyers | 1333 |
| Online Advertising Experts | 639 |
Nigel Carr has not participated in any GLG Live Meetings.