Mr. Pete Richichi

Council Member Biography

Pete Richichi is Chief Operating Officer of WYNIT Distribution, an international distributor of consumer electronics and computer peripheral products. They have thousands of customers who range from small online retailers to large national chains, including Staples, Costco & Radio Shack. In his capacity as Chief Operating Officer he manages high level relationships with key suppliers such as Garmin, Tom Tom, Epson, Kodak, Sandisk, and others. Mr. Richichi works closely with his product management team and suppliers to determine how WYNIT fits into the suppliers' distribution strategy and supervises all elements of WYNIT's customer interface including the management of over 100 inside sales people and six regional managers in the field. He is a regular columnist in "Picture Business" an imaging publication and is an active member of the Consumer Electronics Association and the Photo Marketing Association. (This is me - Update Profile)

Employment History

1997 - Unspecified

Chief Operating Officer, WYNIT, INC.