Dr. Renato Bosita MD, MBA
Spine Surgeon, TEXAS BACK INSTITUTE OPERATIONS, INC.
Member of the Healthcare Council
Council Member Biography
Renato Bosita, MD, MBA, is Spine Surgeon at Texas Back Institute. Dr. Bosita's areas of expertise include operative and non-operative treatment of spine problems, including sciatica, herniated disks, and spinal stenosis. He is well versed in multiple surgical techniques, including disk replacement, spine fusions, discectomies, and pain management. He also has expertise in spinal instrumentation and the use of bio-reactive agents for promotion of spine fusion. Dr. Bosita's basic science research includes biomechanical studies on tendon transfers and analysis of cervical spine fusions in Nubian goats using porous tantalum (Implex). His business interests include management/strategy, marketing, and entrepreneurship. He is currently the Chairman of the Board of Managers and Finance Committee member at Presbyterian Hospital of Rockwall. Dr. Bosita has used a variety of instrumentation and fusion products from many companies (Nuvasive, Medtronic, DePuy, Orthofix, Custom Spine, Innovasis, etc). (This is me - Update Profile)
Employment History
- 2002 - Unspecified
- Spine Surgeon, TEXAS BACK INSTITUTE OPERATIONS, INC.
GLG NewsSM Analyses by Renato Bosita
GLG News is now G+ Insights
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G+ is a community for professionals, academics and entrepreneurs to connect through online discussions and in-person meetings. You will continue to see G+ Insights (formerly GLG News) here as well as on the G+ website, where you can share and discuss the G+ Insights you read.
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Push and Pull: Smart Marketing
June 18, 2007
Eli Lilly: Drug Ads Influencing Patients | www.therapeuticsdaily.com
Advertising directly to the end users of medical devices and pharmaceuticals is effective in increasing awareness and demand for these products. Look at Viagra/Cialis for erectile dysfuction, Ambien/Lunesta for sleep, and even Celebrex for osteoarhtritis. Ad campaigns are successful because patients walk into their doctors' offices asking for these drugs. Likewise, in the device market, J&J and Stryker are using this pull strategy to increase awareness of and demand for total joint arthroplasty. The companies have also been effective in getting publicity through celebrity sponsors, such as Jack Nicklaus and Arnold Palmer. Integrated push and pull strategies for advertising just makes advertising sense. This model has been used in many non-medical arenas for many years. Ultimately, it is the responsibility of the physician to recommend these drugs and devices appropriately for each patient and sometimes to tell the patient "No!"
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Evolution of Fluoroscopy: More Usage, Better Technology
June 8, 2007
The Newest in Fluoroscopy Technology | www.dentalcompare.com
Fluoroscopy makes spine surgery safer, easier, and faster. It allows for real time images that show the postion of the spine and any impants that are placed. Younger surgeons tend to use this technology more than older ones. Fluoroscopy machines (esp. the GE OEC 9800 and 9900) produce images that are superior to machines from the previous generation. The machines themselves are of lower profile and not as cumbersome as before. Some even offer a CT-type software package. There are also more pain management doctors and procedures that require fluoroscopy.
GLG Study Groups with Renato Bosita(?)
| Study Group Name | No. Members |
|---|---|
| Orthopedic Surgeons (US) | 1179 |
| Physicians who Prescribe Opioids | 680 |
| Physicians who Perform Spine Surgery (US) | 274 |
| Ambulatory Surgery Center Experts | 174 |
| Surgeons who Perform Spinal Fusions | 133 |
GLG Live Meetings with Renato Bosita(?)
Renato Bosita has not participated in any GLG Live Meetings.
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