Mr. Rick Shea

President, Shea Marketing Consulting Inc.

Member of the Food & Beverage Council

Council Member Biography

Rick Shea is the President of Shea Marketing Consulting since July 2007, a firm that specializes in providing marketing expertise to CPG/Food companies. He has over 20 years of marketing experience as VP of Marketing for Kraft, Unilever, George Weston Bakeries, Malt-O-Meal cereals, and Pepperidge Farm. Mr. Shea was the CMO of Malt-O-Meal,where his leadership led to being named Walmart Supplier of the Year. He was also VP of Marketing at Unilever, where he was responsible for the marketing efforts for Entenmanns, Thomas, and Brownberry brands. He was a Director of Marketing at Kraft Foods, where he has held several positions in the Convenient Meals & Pizza Divisions and won several top Kraft awards. Mr. Shea works with his Dad, former President of Campbell Soup Int. & CEO of Pepperidge Farm, at Shea Marketing and they both provide their expertise on all aspects of the supermarket industry. They follow all major consumer food companies, consumer trends, and are experts on all key grocery retailers. (This is me - Update Profile)

Employment History

2007 - Unspecified: President, Shea Marketing Consulting Inc.
2004 - 2007: Vice-President of Marketing (CMO), MALT-O-MEAL COMPANY
1995 - 2004: Vice President of Marketing, George Weston Foods/Unilever
1987 - 1995: Director of Marketing, Kraft Foods
1986 - 1986: Market Research Assistant, CAMPBELL SOUP COMPANY

GLG News^SM Analyses by Rick Shea

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Kellogg's Leadership in the Cereal Market Under Attack

October 28, 2010

We are what you would call a heavy user household for the cereal category .With 4 teenage and junior high school kids what could be easier on those busy Monday through Friday mornings than a quick bowl of cereal. It’s convenient, nutritious and tastes good. The adult brands like Special K and Fiber One also work well for Mom and Dad.

Coffee Market Competition Remains Hot

October 20, 2010

Americans love their coffee and despite rising prices the love affair continues. Americans consume over $45 Billion dollars worth of coffee every year. Retail coffee shops like Starbucks drive most consumption but foodservice locations (offices, hotels, schools, restaurants) and the supermarket and grocery channel also drive strong sales. Despite a fickle and price sensitive consumer, coffee consumption continues to grow. As one would expect competition remains intense with ever growing crossover of retail brands (Starbucks, Dunkin Donuts, Caribou, Peets) into the home and foodservice channels.

Food Industry Mergers To Rise In 2011

September 7, 2010

Analysis of:Food Industry Mergers To Rise in 2011 | seekingalpha.com

Competitive activity remains intense,interest rates are ridiculously low and shoppers are more price sensitive than ever before. These factors will lead to further food industry consolidation in 2011. This is the first of a series of articles on potential merger or acquisition candidates for the supermarket industry. Think of it as fantasy football for the food industry. Some players go for a high value others are acquired on the cheap.In this part we will tackle the food retailers. Folks like Walmart ,Target and Kroger get the most news but many smaller retailers will need to continue to drive cost savings through mergers. The food retailing industry remains driven by actions of the consumer and the consumer is telling them they want better costs with great quality. This has led to food products being sold in all channels of trade. The food industry major retailers are classified into eight major types:Traditional Supermarkets: Kroger,Safeway,Super ValuMass Merchandisers: Walmart,Target,MeijerClub Stores :Costco,Sam's,BJ'sDollar : Dollar General, Dollar Tree,Family DollarDrug : CVS,WalgreensConvenience : 7-11,WawaNatural and Organic : Whole Foods,Trader JoesExtreme Value : Aldi,Save A-LotOne of the leaders in growth has been the dollar store industry with its ever expanding selection of food and consumer packaged goods. This has put pressure on traditional supermarkets like Kroger along with discounters like Walmart. Expect further consolidation in both traditional supermarkets and dollar stores.

Nestle Is The New 800 Pound Gorilla In Frozen Food

May 31, 2010

Nestle's recent acquisition of the Kraft frozen pizza division makes them the dominant player in frozen foods. With the acquisition, they add such well known brands as DIGiorno, Tombstone and California Pizza Kitchen to their already powerful frozen entrees and snacks brands (Stouffers,Lean Cuisine,Hot Pockets) With sales of more than $5.6 B in frozen foods they are more than triple their next major competitor Conagra with sales of $1.8B.

Private Label Performs in a Tough Market

February 11, 2010

Analysis of:Short Stop Battle of the Brands | finance.yahoo.com

Recent earnings results by Ralcorp (RAH) and AIPC (AIPC) have been met with a positive response from investors. Both companies delivered improved earnings growth with flat volume pulled lower by price deflation. Of course, it doesn't hurt that the stock market has gone negative and defensive stocks like food companies are by their nature more in favor during tough economic times.

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GLG Study Groups with Rick Shea(?)

Study Group Name	No. Members
Commercial Printing Experts	1512
CPG Consultants	536
Direct Mail Marketing Experts	533
Direct Mail Marketing Experts (North America)	489
Supermarket Experts	392